An ADHD task manager for marketers

Why marketing work is hard with ADHD

Marketing is many small tasks across many tools, with constant incoming messages. Notifications cost attention even when you do not open them.¹ Every switch between tools carries a cost as well.²

The job also takes you onto the platforms that are best at holding attention. Checking a campaign on a social network and losing twenty minutes there is not a personal failing. It is the product working as intended.

Where it gets hard

• Reactive days. Slack, email and comments decide what you work on.
• Work that looks like distraction. And distraction that looks like work.
• Too many small tasks. Forty five-minute jobs and no idea where to begin.
• Reports that never get written. The monthly summary is always the last thing.

A day with NoRush

One possible day, as an example.

1. 9:00 AMPlan: write the launch email, check ad spend, draft the monthly report. Five small tasks go to Later.
2. 9:10 AMLaunch email, 25 minutes. The bubble sits on your email tool.
3. 9:22 AMA request comes in on chat. Alt+K, "resize banner for Priya 10m", Enter. Back to the email.
4. 10:30 AMYou open a social site to check a post. NoRush pauses you. You choose "I need this site for my task (5 min)".
5. 2:00 PMLow energy. Shuffle deals a 10 minute task. Then another. Three small ones are done by 2:40.
6. 4:00 PMThe report. "A little" help gives three chunks: pull the numbers, write three findings, add next steps.

The features that matter most for marketers

• The distraction pause tells work visits apart from drifting, by asking you.
• Alt+K turns incoming requests into saved tasks instead of interruptions.
• Shuffle clears a pile of small tasks without choosing among them.
• The bubble is there in every dashboard.

Three things that help, with or without NoRush

• Do one piece of deep work before opening chat. Even 25 minutes changes the shape of the day.
• Batch small tasks. Group ten five-minute jobs into one block, not ten interruptions.
• Use a separate browser profile for social work. Signed in only to brand accounts, so your own feed is not there.

Where NoRush is not the right tool

NoRush does not connect to your marketing tools, calendars or chat apps, and it has no shared boards. The distraction pause compares page addresses with your own list. It cannot tell which posts you are looking at, and it does not try to.